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Program Management Excellence When running a critical process or program, it always helps to have expertise on board. Whether you need someone to build the program, operate the program, or dive in on content, we can support B2B product marketing needs. Here are a few examples of how we can help: Blog authoring or ghostwriting Blogs build thought leadership, attract target customers, establish industry expertise, and drive organic search traffic to a company's website. B2B event narratives Event narratives help companies share their story and showcase their products, services, and industry expertise. You then tell your story through sessions, the booth, or a keynote. Customer interviews and case studies Case studies showcase real-life results and customer success to demonstrate the value of a B2B company's products and services and build credibility with potential clients. B2B product keynotes B2B product keynotes are an impactful way to introduce new offerings, build brand awareness, engage with target customers, and demonstrate thought leadership. Whitepapers B2B white papers educate target customers on industry trends and technical topics and offer expert insights to establish a company as a thought leader and build trust. Sales asset creation Sales assets, such as presentations, proposals, and product demonstrations, are crucial tools to effectively communicate product value and close deals consistently across your sales org. Contact Like what you see? Get in touch to learn more. First Name Last Name Email Message Send Thanks for submitting!

Hello My name is Heidi Elmore, and I'm the Chief Doer at First Things First. When you do business with First Things First, you benefit from over 20 years of professional experience in high-tech across sales, product, and marketing. While I specialize in unified communications and related technology, my passion spans enterprise technology and beyond. I also mentor and coach others in product marketing and provide consulting services to the Product Marketing Alliance.

Enterprise Communications Domain Expertise You don't have to be an enterprise communications company; we love all tech! But with 17+ years in enterprise communications across roles like sales engineer, solutions architect, customer engineering, and product marketing, we can hit the ground running with domain expertise on tap. We have experience with UCaaS, CPaaS, CCaaS, hardware, and more. Strategy Reviews Review or write product, marketing, or competitive strategies to ensure alignment between technology, customer pain points, and unmet needs. Product Feedback Provide product feedback or facilitate product feedback sessions with customers, other industry analysts, partners, and more. Press and Blog Author Provide first-person coverage of launches, marketing events, marketing moments, or other significant product moments like industry keynotes. Contact Like what you see? Get in touch to learn more. First Name Last Name Email Message Send Thanks for submitting!

With a passion for technology, product marketing, and the customer, First Things First can help you get the right things done - right now. Get it all done. Fast. With a passion for technology, product marketing fundamentals, and the customer, First Things First technical marketing can help you get the right things done - right now. Contact us Services SERVICES What are your challenges? Product marketing support Are you launching a new product? Repositioning existing offerings? Regardless of team size, you don’t have enough resources. Learn more>> Running programs at scale You have initiatives and programs owned by your team that need experienced management to drive the right outcomes. Learn more >> Industry domain knowledge UCaaS, CPaaS, CCaaS. It's a big industry with a wide array of technology. You need someone with domain depth to weigh in. Learn more >> Heidi Elmore Delivery All Categories Play Video Play Video 06:31 UC Today News The Latest Innovations from Zoom - Enterprise Connect 2022 UC Today's Rob Scott hosts Heidi Elmore, Head of Product Marketing at Zoom. In this session we discuss the following: 1) How Zoom has changed since the start of the pandemic? 2) How is the Zoom developer platform going? 3) The next stage of communication technology Hosted by Rob Scott at UC Today News - Unified Communications & Collaboration Tech News #EC22 #Zoom #Collaboration Thanks for watching, if you'd like more like this, don't forget to SUBSCRIBE to our channel. You can also join in the conversation on our Twitter, LinkedIn and Facebook pages. For more Unified Communications & Collaboration Tech News visit https://www.uctoday.com Play Video Play Video 01:19:46 Zoom Zoomtopia 2021 Keynote The #Zoomtopia keynote is live! Join us to hear Zoom founder and CEO, Eric S. Yuan, share our vision for the future of communications. Play Video Play Video 10:02 CX Today Zoom Contact Center: CX Disruption Starts Here As someone who has experienced the frustration of clunky service interactions, it’s inspiring to see how Zoom is reimagining customer engagement. In this video, CX Today’s Charlie sits down with Heidi Elmore, Head of Product Marketing at Zoom, to explore the bold launch of Zoom Contact Center and what it means for the future of Customer Experience (CX). From meetings to chat to Zoom Phone, customers have long trusted Zoom for reliable communication. Now, Zoom is bringing that same simplicity, reliability, and empathy into the contact center space, combining unified communications with omnichannel CX solutions. 🔴 Why Zoom expanded into Contact Center 🔴 The power of integrating UC with CC for agents and customers 🔴 Standout features: video-first customer engagement, routing, and SMS/web chat 🔴 What’s next: CRM integrations with Salesforce, Zendesk, ServiceNow, Dynamics 365 🔴 How AI and conversational intelligence will shape the future of Zoom CX 0:00 Introduction 0:47 Why Zoom added a contact center 3:36 The best of UC + CC in one platform 5:28 Why Zoom built instead of buying 6:25 What’s next for Zoom Contact Center Find out more: https://zoom.us Subscribe to our free weekly newsletter: https://cxtoday.com/sign-up/ Join the CX Today community on LinkedIn: https://www.linkedin.com/groups/1951190/ For CX leaders balancing customer expectations with digital transformation, this conversation is a must-watch. Follow our channel for more insights into the evolving world of customer experience innovation. Delivery Work Samples Work Transformation Summit 2022 Facilitated session with industry analysts Dave Michels and Robin Gareiss. Enterprise Connect 2021 Session with other software and hardware providers on the next wave of home office. Microsoft Ignite 2018 Microsoft Ignite 2018 - Microsoft Teams Keynote. Launched background blur, travel mode, and more Keynote Samples Example Authored Keyntoes Play Video Play Video 59:32 AWS re:Invent 2025 - Agentic AI advancements in customer experience with Amazon Connect (BIZ221) Amazon Connect transforms routine interactions into memorable moments by seamlessly embedding AI across every customer touchpoint - built from the ground up as a unified solution that's been cloud and AI-native since day one. By driving seamless coordination between human and AI agents, it preserves context across every interaction to drive differentiated customer experiences. Join this session with Pasquale DeMaio, VP of Customer Experience, on how Amazon Connect is revolutionizing contact centers through agentic AI. Hear from your peers as they share their firsthand experience and best practices, illustrating the real-world impact and benefits of AI-powered customer service. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS Play Video Play Video 01:06:27 AWS re:Invent 2024 - Generative AI for customer service (BIZ221) Generative AI promises to revolutionize customer interactions, ushering in a new era of automation, cost efficiencies, and responsiveness. However, realizing this transformative potential requires a holistic approach that harmonizes people, processes, and technology. Through customer success stories and demonstrations of the latest AWS innovations, gain insights into operationalizing generative AI for customer service from the Vice President of Amazon Connect, Pasquale DeMaio. Whether you’re just starting your journey or well on your way, leave this talk with the knowledge and tools to unlock the transformative power of AI for customer interactions, the agent experience, and more. Learn more about AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2024 #AWSEvents Play Video Play Video 29:26 Enterprise Connect 2020: Ensure Workforce Continuity with AWS AWS workforce continuity solutions enable you to react, return, and reimagine how to support your workforce and customers while saving money. In this Enterprise Connect session, we’ll dive into how the AWS communication & collaboration solutions enable you to reimagine customer service, support and engagement, and how we can help your workforce meet and collaborate when working from home or the office. Learn more about remote work & learning at https://amzn.to/31S24kS Subscribe: More AWS videos http://bit.ly/2O3zS75 More AWS events videos http://bit.ly/316g9t4 #AWS #AmazonConnect #AmazonChime Play Video Play Video 01:00:17 AWS re:Invent 2020: Reimagine business applications from the ground up Join Larry Augustin, VP of AWS administration, as he details how AWS has expanded its services to empower business users to leverage cloud-based applications for remote workers, contact centers, productivity, communication and collaboration, and more. You also hear from Slack about how it is working with AWS to help people get work done. Finally, you go behind the scenes with Larry as he shares AWS business application strategy, customer use cases, and demos, along with simple ways in which you can get started today. Learn more about re:Invent 2020 at http://bit.ly/3c4NSdY Subscribe: More AWS videos http://bit.ly/2O3zS75 More AWS events videos http://bit.ly/316g9t4 #AWS #AWSEvents About ABOUT We are here for you Our customers are industry, product, and marketing leaders who are under pressure to take their offerings to market. Whether they have a team of 100 or 1, they need help driving towards important moments and growing their business. Learn more>> Contact CONTACT Let’s Work Together First Name Last Name Email Leave us a message... Submit Thanks for submitting!

Product Marketing On-Demand Product marketing always has more work than time. Existing commitments have tied up your resources, but strategic projects are calling. When you need specialized focus - and you need it fast - we can jump in. Here are a few examples of places we can help: Product market fit and strategy B2B product-market fit refers to the successful alignment of a product's features and benefits with the needs and pain points of a specific business target market. Core product positioning Positioning is crucial because it helps businesses differentiate their offering, communicate value to target customers, and drive sales growth in a crowded market. Persona and Audience Profiling B2B buying audiences are typically composed of decision-makers and influencers who evaluate and purchase products or services for their organization. Product Launch A successful B2B product launch can bring significant revenue growth, establish a company as a market leader, and build a strong foundation for future product releases. Product category definitions Product categories help customers understand offerings, create a clear value proposition, and help you effectively target specific customer segments. Product moments B2B product moments highlights product momentum. It's about improving the product, gaining customer traction, and establishing a market presence. Contact Like what you see? Get in touch to learn more. First Name Last Name Email Message Send Thanks for submitting!

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